Hip Hop Recording Artist & Owner of upstart creative brand MAWLife Clothing "Tyler Durand" is already a young entrepreneur in his own mind. Born & raised in a small town in Canada he's had his goals set on becoming worldwide. The now familiar M elephant logo has become the signature symbol for everything Tyler stands for. Might. As. Well. Live. In. Freedom. Everyday. The message is very much rebellious yet positive for young minds who feel like they may not fit in their environment. The elephant in the room. Remember that was us.